Sparda
Baden-Württemberg

The Task
For the Sparda Baden-Württemberg brand launch, we put diversity at the heart of the campaign which we symbolised with strong moments of the beautiful and equally diverse nature captured in Baden-Württemberg. Why?

The cooperative bank not only offers financial services and products, but also owns several foundations for art & culture, education & social issues, environment & sustainability that support many projects within the region. For Sparda BW sustainability is just as diverse as for Baden-Württemberg itself.

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My Role

On this Project I took over the role of the design lead, which included being in charge of the final campaign assets delivery, briefing and managing the motion designer while also creating the static assets and display ads.